Watch DESIGN TALKS Season 2 Episode 2 Online
- COUNTRIES: Japan
- Subtitles: English
The kawaii aesthetic is one of Japan's best-known exports, and the Japanese themselves are finding new and innovative ways of exploring it. The word "kawaii" is often translated as "cute", but the idea goes much deeper, and it has been an important part of Japanese art and design for centuries. Why does Japan love kawaii? Guests Yoshie Watanabe and Ryosuke Uehara, the artistic directors of the KIGI design studio, discuss on today's show.
