Watch The Secret of Selling the Negro (1954) Online

Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.” Read More

Watch The Secret of Selling the Negro online. Featuring Robert Trout, The Secret of Selling the Negro is classified as Documentary genre movie with an average rating across the web of 6. It is available for streaming online in the UK The movie was filmed in United States of America and was released on 1954. The Secret of Selling the Negro was directed by Wayne A Langston. Read Less